AI Insights · Timothy · April 2021
Q1 2021 U.S. iOS Performance of Delivered Meal Kits and Specialty Foods Apps
An overview of the Q1 2021 performance for top delivered meal kits and specialty foods apps on the iOS platform in the United States, highlighting user trends and download figures.
In the first quarter of 2021, the U.S. iOS market for delivered meal kits and specialty foods applications saw varied user engagement and download trends. Sensor Tower provides a detailed look into how these apps have performed during this period.
HelloFresh: Meal Kit Delivery experienced consistent downloads, kicking off the quarter with approximately 44K and peaking at 51K in mid-January. Weekly active users fluctuated, starting at around 508K and reaching a high of 575K in mid-March before settling slightly lower at 560K towards the end of March.
Vivino: Buy the Right Wine, a specialty wine app, showed a notable increase in revenue, starting at a modest $29 and spiking to $298 in mid-March, followed by a slight decrease to $165 by the end of the quarter. Downloads for Vivino began at approximately 17K and saw a general decline to around 9K, with weekly active users starting at 107K and decreasing to nearly 88K.
Freshly - Food Delivery saw a varied download pattern, with downloads starting at around 13K, peaking at 11K in mid-February, and then declining to roughly 8K by the end of the quarter. The app's weekly active users showed a similar trend, with an initial count of 162K, a peak of 157K, and a decrease to about 153K.
Home Chef: Meal Kit Delivery downloads started at around 9K and saw an increase to 11K in early January, followed by a gradual decline to approximately 6K by the end of March. Weekly active users began at 139K, peaked at 143K, and eventually dropped to nearly 134K.
EveryPlate: Cooking Simplified, another app under the HelloFresh umbrella, began the quarter with downloads near 9K, peaking at 9.5K in early January and then experiencing a decrease to around 6.6K. The weekly active users started at 102K, peaked at 105K, and showed a slight decrease to 103K by the end of March.
For more insights into the performance of these applications and others in the delivered meal kits and specialty foods category, Sensor Tower's comprehensive data provides a closer look at the trends shaping the industry.
